Typography

Primary Font

Poppins is a geometric sans serif that has both style and legibility. With nine weights, it's flexible for both small and large, print and digital applications. It is important all EnviroZyme materials use Poppins to help maintain a consistent brand voice.

Poppins is a Google Font, which is free and highly accessible for use. It is also quick-loading and has robust support. You can license the font by using the link below.

Usage

Just like the font choice, how typography is styled is also important. Below are some baseline usage examples for headlines and body copy. Reference these as a starting point when designing EnviroZyme materials.

Alternate Font

Poppins is the preferred font whenever possible for the EnviroZyme brand, but if it is unavailable the alternate font Arial can be used instead. Arial is available across most platforms and provides a consistent option for the brand as a backup.