Color

Color Palette

The EnviroZyme color palette is inspired by the resources it protects. Built with three primary colors, and expanded to a full six-color palette by blending the primary colors together, the EnviroZyme palette offers a robust range of hues. For accessibility and brand recognition, it’s important the color palette is handled consistently across all brand materials by using the guidelines outlined on this page.

Primary Palette

Sunshine

HEX: #E6EE0C	RGB: 225, 227, 32
CMYK: 2, 1, 73, 0	PMS: 101

Earth

HEX: #37B025	RGB: 56, 175, 74
CMYK: 70, 5, 86, 0	PMS: 361

Water

HEX: #2454CE	RGB: 60, 91, 168
CMYK: 72, 43, 0, 0	PMS: 285

Secondary Palette

Grass

HEX: #32A402	RGB: 48, 164, 73
CMYK: 70, 17, 79, 0	PMS: 2258

Forest

HEX: #01541E	RGB: 11, 84, 43
CMYK: 74, 37, 70, 5	PMS: 349

Ocean

HEX: #015E4A	RGB: 2, 94, 74
CMYK: 82, 38, 52, 6	PMS: 329

Accessibility

Accessible design allows users of all abilities to navigate, understand, and use a brand.

Web Content Accessibility Guidelines (WCAG) 2.0 serves as the standard for website color accessibility and informs print accessibility as well. In order to comply, foreground-background color contrast must achieve a ratio of at least 4.5:1. The minimum compliance is AA (4.5:1 and above). The highest compliance is AAA (7:1 and above).

With that in mind, the following examples show acceptable color combinations and the best ways to use the palette.